Announcing the 2015 Adfero Eight
Cross-posted from Adfero Insights. Originally posted February 11, 2015. In early 2014, we introduced the Adfero Eight: an annual list of the people, things and trends that we predicted would change the...
View ArticleHistory Telling and Brands
Cross-posted from Adfero Insights. Originally posted February 17, 2015. In the corner of my house sits a tall mahogany cabinet. It reaches from floor to ceiling taking command of the room. When we host...
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Grassroots Stakeholders and Their Legislators: Who Is Influencing Whom? (Part 1)
Our biennial Grassroots Influence Pulse (GRIP) research was established to obtain a benchmark of current trends in grassroots influence tactics, the time and money being directed to various grassroots...
View ArticleWhen Doing Nothing Is the Best Strategy
Cross-posted from the Public Affairs Council‘s blog. Originally published March 3, 2015. Back in the 1970s, a magazine called New Times published a cover story listing what it called “The 10 Dumbest...
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Advocacy Leaders Can’t Shy Away from Measurement and Evaluation
Tell me if this scenario sounds familiar: You’ve been asked to update your executive team or senior leadership about your advocacy/policy work and share what you’ve accomplished. You need to show what...
View ArticleWading Into Controversy
Cross-posted from the Public Affairs Council’s blog. Originally posted March 25, 2015. Most big companies don’t go looking for opportunities to put their reputations at risk. Whenever possible, they...
View ArticleManaging the Influence Parity Dynamic: Lessons from the Most-Admired...
In my previous post, I promised to share who our Grassroots Influence Pulse (GRIP) respondents believe are the most admired grassroots organizations, and how those organizations manage the influence...
View ArticleOur Obsession with Millennials
Cross-posted from the Public Affairs Council’s blog. Originally posted April 24, 2015. *** Here are some random but vitally important things polls have told us about the Millennial generation: They are...
View ArticleHow to Win in a Polarized Washington
Big business is getting outfoxed and ineffective lobbying is to blame, according to a Politico article yesterday. On the issue of trade, Republicans are shaking fingers at the business community for...
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Building Your Team: The State of Grassroots Volunteer Recruitment and Morale
In recent posts, I’ve shared findings from our inaugural Grassroots Influence Pulse (GRIP ® ) report that reveals current trends in grassroots influence tactics, the time and money being directed to...
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